By Suman Sridhar
Beyonce is one of the most likable celebrities in pop-culture, but sometimes her style wavers on the line between high fashion and just plain tacky. Mrs. Jay-Z is famous for being a megastar on stage, but is her choice of sticking with gaudy costume-like clothes appealing to the masses? Of course, ‘the masses’ means the select group of people actually able to afford the House of Dereon, created by Beyonce and her mother/stylist Tina Knowles.
The ads for Spring 2010 collection for House of Dereon gained a tremendous amount of attention, particularly on well-known blogs such as Cocoperez.com. Beyonce appears to be posing against caves on the Greek Isles. The first ad features ‘B’ sporting an emerald green turban adorned with fake jewels, followed by a breezy, voluminous wrap dress of the same shape. Next is a magenta pink mini dress with ruffles on the side, definitely something Beyonce would wear in one of her videos such as ‘Freakum Dress.’ The question is, though these clothes are appealing to look at, are they appealing for the ‘everyday girl?’ It is uncertain whether ‘B’ wants Dereon to be perceived as high fashion or a more commercial style. If her intent was to dress the ‘everyday girl,’ then her ad campaign should reflect that, such as Miley Cyrus does for her Wal-Mart Max Azaria line.
However, there is one particularly appealing piece that may be worth breaking the bank for: studded cutoff denim shorts (which the ads show as a skirt, but the Dereon website proves otherwise). Bey pairs these shorts with a simple slate blue top and vest, but it wouldn’t be Beyonce without jewelry adornments. The shorts scream ‘Good girl with an edge’ like the singer herself, perfect for young women who aren’t afraid to let their inner Beyonce out. Overall, Perez Hilton makes a good point on Cocoperez: “…we’re not getting how bold colors, studs, and bullets make a cohesive collection.” Though Beyonce’s clothes are fun, the question of whom she is trying to reach remains a mystery.